When I say InfoSignz is out to revolutionize the way the people look at the digital signage, it is not something that is without substance. I would like to fortify my point in four posts, the first of which appears today.
While many solutions allow data from real time enterprise data sources to be displayed, I wonder how many actually allow the displays to really react to the data coming from these displays. What use is it to keep on selling something that is not in stock? I am frustrated when there is a display in a store selling a 27” TV for $149.99 but when I make up my mind to buy (after much haggling with my wife) the item is out of stock. The marketer was successful in capturing the moment of truth, but the supply chain guy missed out because the two of them did not talk after every piece was sold. The marketer not only lost out on selling something that is not even available, he could have shown something else and lost out on selling something which was readily available. Double whammy!!
InfoSignz wants systems to talk and not allow them to live alone in a silo. The above frustration, forced me to think about what could be done to make use of the data available within the enterprise to allow the marketer also to make the most of the information available with the supply chain person.
How nice would it be if the display stopped showing the promotion related to the television when the TV went out of stock? Wouldn’t it be even better if the display started promoting something that was in stock?
When all the other systems are interconnected and act intelligently, why should the digital display network be treated poorly? InfoSignz is the first to recognize this problem. The InfoSignz platform readily allows you to schedule your screens not only on time events, but also data events. We are building a data notification engine inside InfoSignz that would allow you to ask your displays to stop showing a promotion when you do not have any inventory.
For a marketer, a dream comes true. For a consumer, no more fights with their spouses. For the retailer, happy customers and more revenue!
More on this topic in a later post.